ROSA CHOI
I'm a product designer with 8+ years of experience leading UX strategy, design systems, and digital transformation across enterprise and consumer platforms. Recently, my focus has shifted toward building AI-powered tools and experiences that improve how people work, learn, and connect.
With a background in fine arts and a passion for emerging tech, I bring a systems-thinking mindset and a storytelling lens to everything I design. Whether it’s collaborating with engineers, exploring spatial computing, or prototyping with OpenAI, I’m always looking for ways to shape thoughtful, human-centered solutions.
Senior Product Designer | Creative Technologist | AI Explorer
Area of Expertise
Product Vision & Strategy
Bridging user needs and business goals through thoughtful design, system thinking, and measurable outcomes.
Human-Centered AI & Emerging Tech
Designing intuitive, ethical, and valuable experiences powered by AI, spatial computing, and intelligent agents.
User Research & Service Design
From field studies to GEMBA walks, I uncover insights that drive more intelligent workflows and better customer experiences.
Prototyping & Creative Tech
Exploring new ideas through rapid prototyping using tools like Figma, React, OpenAI, Midjourney, and Unity.
Work
Enterprise Software
First Republic Bank
The $5B Comeback
Design System
First Republic Bank
Redwood
VR Game
Momorosa studio
The Search For the Lost Prince
Design Philosophy
Crafting immersive experiences that provoke emotion, spark imagination, and transcend boundaries through purposeful design and storytelling. Dedicated to redefining interaction with seamless, intuitive solutions, merging traditional art with emerging technology to enrich the human experience and expression.